By Caroline Thomas – Rise to Peace Fellow
In recent years, researchers, policymakers, and journalists have increasingly had to ask a troubling question: why are young men disproportionately represented in extremist movements, particularly those operating online? While radicalization is never the result of one single factor, there is a recurring pattern that is emerging across different ideologies and platforms. Extremist narratives are especially effective at exploiting crises of masculinity, status anxiety, and unresolved identity formation among young men.
Extremist movements offer emotional stories that frame grievances as social injustice, insecurity as awareness, and anger as strength. In digital spaces, identity, status, and belonging are increasingly sought after and perpetuated by algorithms. Because of this, extremist groups have developed skills in turning personal frustrations into political radicalization.
This post will examine how grievance-based masculinity functions as a tool of recruitment in online extremism, why young men are particularly vulnerable during stages of identity formation, and how extremist groups frame themselves as sources of strength and purpose in an era of perceived masculine decline.
Identity Formation
The process of identity formation during the adolescent period and early adulthood is plagued with uncertainty, experimentation, and social comparison. However, significant factors of identity formation have changed, including where the process occurs and how it unfolds, especially now in an era where social media is a major part of daily life. For many young men across the globe who are experiencing identity formation, digital spaces are becoming the primary arena for construction of identity, social validation, and finding purpose.
Additionally, there are main traditional markers and norms of masculinity, including stable employment, independence, family formation, and social status. These markers have become delayed or inaccessible to young men in recent years, causing crises in ego and masculinity. Research suggests that young men today are more likely than ever to experience unemployment, declining wages, and social isolation. These grievances have resulted in many of society’s young men to feel a lack of purpose or belonging. Additionally, in-person participation in civic organizations, religious groups, and community centers has severely declined, essentially forcing adolescent men to turn to online spaces for belonging and mentorship.
Thus, online platforms can intensify the process of identity formation. Social comparison becomes a quantifiable amount, through likes, followers, and engagement analytics as key indicators for users of “status.” For many young men on the internet who are seeking recognition offline and are struggling to achieve it, these digital numbers become indicators of self-worth and purpose. Many studies on social media and mental health suggest that these feedback loops of likes and followers can actually exacerbate feelings of inadequacy and resentment towards society.
Extremist groups are aware of this toxic digital cycle as well. This is why one of their main goals is to frame themselves as more than ideological groups, but as communities who promise social recognition, hierarchy, and purpose, which are often framed through traditionally masculine principles. Additionally, these groups are aware of these social factors that lead to an individual being vulnerable to terrorist recruitment, and they are skilled in capitalizing on these vulnerabilities. According to the United Nations Office on Drugs and Crime, “‘targeted advertising’ is the tracking of online behaviour of Internet users, in which a group can identify those vulnerable to its propaganda and tailor the narrative to suit its target audience”. Thus, in the stages of identity formation, where young men are already vulnerable, extremist groups are preying on adolescent weakness in order to advance their agenda.
Grievance-Based Masculinity
Modern extremist movements have begun to adopt a narrative of “grievance-based masculinity,” which is the belief that men, but particularly young men, are being systematically disrespected and emasculated by social change. These narratives are taking place in what has become known as the “manosphere,” which is “a loose network of communities that claim to address men’s struggles – dating, fitness or fatherhood, for example – but often promote harmful advice and attitudes”. There are two major prongs of grievance-based masculinity, which are injustice and victimhood.
Injustice: This prong is a “dynamic state of identity threat in which men perceive themselves as falling short of idealized masculine norms”. When this happens, the perspective is shifted from feelings of inadequacy to feelings of injustice from social structures. It is a feeling of being morally entitled to reclaim something that has been lost. In this case, it is status, masculinity, and identity.
Victimhood: The other important piece of grievance-based masculinity is the belief that men as a whole are being treated unfairly and are being misrepresented across society. This perspective of victimhood frames male suffering as a product of a systemically biased society, therefore categorizing them as “victims of the system.” Men who are indoctrinated by this ideology feel that they have been wronged by society, prompting revenge and retaliation.
Grievance-based masculinity is one of the main drivers for young men to join extremist organizations, as they feel they provide outlets and tools for them to combat the perceived ills of society. Additionally, rather than encouraging self-reflection and analysis, extremist narratives redirect frustration to external causes, utilizing scapegoats and creating collective enemies. Their members become victims no longer, but they are framed as misunderstood individuals seeking the real truth that others are too weak and naive to face. The narratives that stem from grievance-based masculinity turn insecurity into superiority, which, in the long run, makes disengaging from these groups extremely difficult.
Promise of Purpose
Another pillar of extremist groups’ propaganda is the promise of finding purpose within the group. This targets young men in society seeking to find belonging, mentorship, and community, that they may be struggling to find in offline forums. Groups emphasize discipline, sacrifice, and strength, while diminishing “weak” or “feminized” characteristics of society. Jessica Mueller, from Alliant International Symposium, stated that terror groups begin “when individuals are facing personal turmoil or experiencing feelings of discrimination or alienation. Such factors make them more receptive to new ideas”. As such, extremist organizations are well versed in seeking out these individuals who may be susceptible to recruitment.
The Islamic State, or ISIS/ISIL, actually recruits members directly on social media. Through analyzing the content they engage with, the online forums or groups they are members of, and the content of their actual posts, extremist groups are able to identify potential recruits to contact. This demonstrates how well-adapted these groups are in utilizing digital forums and evaluating key profile indicators to advance their cause.
Algorithmic Pipelines
Online platforms are not without blame, either. These forums themselves actually play a major role in amplifying the ideology of grievance-based masculinity. Recommendation algorithms are designed to maximize engagement, and they often favor emotionally charged content. Many say that it is a “slippery slope” for young men to fall into online radicalization. They could be searching for fitness content or discussions about masculinity, and then, they could be exposed to radical material through algorithmic escalation.
This process is gradual, and oftentimes, it does not begin with outward extremism. It begins with content that is depicted as “self-help” or “truth-telling,” which is a method for gaining traction with the viewers and establishing a sense of credibility with them. Then, these narratives begin to incorporate larger and more intense grievance-based themes, like misogyny, racial disparities, or conspiracy theories. This is known as the “radicalization pipeline,” where users are not thrown in the deep end, so to speak, of extremist content, but rather, they are gradually exposed to it.
In addition to this algorithmic pipeline, there is an extra layer of privacy and encryption on certain platforms, such as Discord and Telegram. Once inside these “closed” communities, ideologies are essentially policed. Members are rewarded for conformity with group ideologies, and dissent is portrayed as weakness and betrayal to the group. This is where “echo chambers” develop, which are environments where a person only interacts with opinions or ideas that are the same as their own, and dissent is not common. These types of environments create social incentives to remain not only engaged, but ideologically in line with the group.
Case Study: Christchurch
The 2019 Christchurch mosque attacks in New Zealand is one of the clearest examples of online radicalization translating into real world violence. Brenton Tarrant, the perpetrator, was radicalized not through traditional extremist networks, but through transnational online extremist forums, which shows how digital spaces have become pipelines for radicalization. Tarrant belonged to many online white supremacist forums, which included image boards and memes, which blend extremist ideology with humor and irony. These forums frame issues of racism and violence as expressions of strength and masculinity. Environments such as this normalize extremist beliefs and present them as “truths” that mainstream society is too blind to see.
Tarrant’s digital footprint was plagued with grievance-based masculinity. His manifestos were shaped around themes of humiliation and displacement, particularly due to immigration and demographic change. He did not see himself as marginalized, but as a “warrior-defender” which was an identity centered around turning insecurity into purpose. This is a prime example of how extremist organizations reframe personal anxieties into a call to action. Additionally, Christchurch emphasizes how online extremist communities reward ideological escalation. The forums of which Tarrant was a member encouraged performative extremism, including violence, as a way to gain credibility within the group. Following the attack, Tarrant was praised in these online spaces and his persona was turned into memes and other coded language, showing others the social gratification they too would receive if they did something similar. This phenomenon is called “networked lone-actor terrorism” where an individual may carry out an attack alone, but they are deeply embedded in online extremist networks.
Christchurch demonstrates how modern extremist violence can emerge without centralized control, and instead, rely on digital narratives surrounding masculinity and grievance as a call to action. It highlights the shortcomings, including Tarrant’s prolonged online exposure and clear warning signs that did not go challenged on digital forums. Ultimately, it underscores a key shift in contemporary terrorist acts, as radicalization no longer requires physical proximity to a group or formal membership. Today, radicalization can occur through amplification of algorithms and online communities, and these mechanisms are sufficient enough to turn grievance into violence.
How do we counter this?
It is important for us to note that online radicalization is not the moral failure of one individual, but it is a social process that is shaped by networks, narratives, and environments that are cultivated on the digital platforms we use everyday. Young men are often drawn into these extremist spaces because of feelings of uncertainty, isolation, and loss of direction. Extremist groups offer emotional explanations for these experiences, even though many of these explanations are harmful and false. They externalize blame and simplify social dynamics in order to provide a sense of clarity for prospective members. It is critical to understand the process of radicalization in order to know how to disrupt it.
Countering radicalization requires a holistic approach. It is critical that young men are exposed to alternative communities where they can find purpose and belonging that are not harmful, but uplifting. In these communities, positive male mentorship and digital literacy programs can interrupt these pathways towards extremism and shift to positive identity building for young men.
In addition to countering online radicalization, it is also critical that masculinity is addressed. Masculinity must be framed as a piece of one’s identity that can be expressed in healthier ways. However, direct counter-messaging, which is a focus on debunking extremist claims often backfires and causes increased defensiveness and less openness to a change in perspective. A more effective approach is to adopt alternative models of masculinity that place value on responsibility, resilience, and community engagement without relying on exclusion or male domination.
Additionally, it is equally important to advocate to major digital platforms for increased transparency around algorithm systems, stronger moderation systems for hate-based communities, and more support and amplification of positive content. While grassroots work is important in addressing the root causes of radicalization, digital platforms also need to invest in anti-extremism efforts.
The exploitation of young men through online radicalization is not an accident, but a deliberate strategy by extremist organizations to advance their cause. Thus, it is a critical time to shift focus to positive identity development for young men. Addressing the challenge requires a deeper understanding of the constructs of masculinity and how it is contested and exploited in digital forums. By engaging in these underlying dynamics, communities can reduce the appeal of extremist movements and develop healthy pathways for young men to navigate identity formation in a digital age.

