The ‘Tradwife’ (traditional wife) movement in the United States operates as a digital phenomenon that promotes a return to conventional gender roles, where women embrace domesticity, submission to a male partner, and a homemaker lifestyle as empowering choices. In contrast, Afghan women face traditional roles enforced through legal and political structures. These two models of gender normativity illustrate how context transforms meaning. While American tradwives present their lifestyle as a revival of femininity, Afghan women live a reality of restricted agency, silenced discourse, and structural resistance. This comparison exposes key differences between performative and imposed domesticity.
The tradwife phenomenon fits squarely within the logic of liminal warfare; a form of modern terrorism that Rise to Peace is exploring and which relies not only on direct violence but on gray zones of information warfare, identity manipulation, and narrative control. When co-opted by far-right extremists, tradwife content becomes a digital vehicle for radicalization, as modern terrorism increasingly leverages aestheticized content and algorithmic exposure to draw individuals into ideologically extreme spaces. Tradwife influencers, especially those aligned with alt-right ideologies, repurposing everyday imagery as a subtle vehicle for radicalization.
Reclaiming Choice or Reinforcing Hierarchy?
American tradwives often frame domestic roles as a form of empowerment and resistance to feminism. Deem (2023) notes that many in this movement adopt the label “feminine, not feminist,” positioning themselves in opposition to gender equality discourse. Llanera (2023) argues that this framing aligns with alt-right ideologies that use idealized femininity to reinforce patriarchal structures.
In Afghanistan, gender roles are not a matter of personal identity but the result of coercive state control. Since the return of Taliban rule, multiple international bodies, such as Human Rights Watch and UN Women, have issued alerts highlighting the institutionalized oppression of Afghan women, ranging from bans on education to exclusion from public life. These reports illustrate how domesticity becomes a condition of survival, not a personal or ideological stance.
Social Media as a Battleground
Tradwife content spreads rapidly through algorithm-driven platforms like Instagram and TikTok. Bail et al. (2018) demonstrate that exposure to polarized views intensifies ideological divides, creating echo chambers that prevent people from being exposed to information that contradicts their pre-existing beliefs. Tradwife influencers benefit from this structure by distributing emotionally charged, aesthetically appealing content that builds loyal followings.
This mirrors the mechanics of liminal warfare. Terrorist movements now use soft-entry tactics, ranging from memes, nostalgia, and lifestyle aesthetics to lower cognitive defenses and normalize extremist ideologies. Tradwife narratives foster a sense of comfort and tradition while quietly pushing audiences toward radical worldviews.
Meanwhile, Afghan women are largely excluded from these digital arenas. Internet access remains limited and heavily monitored, especially for women and girls. The same platforms that enable Western women to craft their identities and project narratives are unavailable to those whose lives are tightly controlled by state power.
Radicalization vs. Silencing
Simpson (2024) found that the #tradwife trend shaped women’s political identities during a U.S. election year. What appears as an innocuous embrace of femininity often operates as an entry point to far-right ideology. Sitler-Elbel (2021) describes the pathway from “Swiffers to Swastikas” as deliberately structured through content ecosystems and influencer networks.
This pathway aligns with what Rise to Peace calls the new economy of terror, where ideology is consumed through clicks and shares. In this model, tradwife content becomes a vector for extremism masked in nostalgia and moral certainty. Afghan women, in contrast, face ideological control through state power, not social media. Their silencing is institutional and physical—not algorithmic. They do not choose submission; it is enforced.
Narcissism, Echo Chambers, and Violence
Marzochi and Balieiro (2021) describe the tradwife phenomenon as a product of political narcissism. Carefully curated content reinforces a feedback loop that isolates creators from criticism and sustains ideological rigidity.
In Afghanistan, the echo chamber is real but systemic. Gender segregation enforces physical and social separation, upheld by legal and religious codes. While Western women struggle with digital misrepresentation, Afghan women confront state-sanctioned erasure.
Feminist Resistance in Two Worlds
Some American tradwife influencers are attempting to distance themselves from regressive ideologies. Sykes and Hopner (2024) show how tradwife influencers mobilize domestic aesthetics and traditional femininity to subtly reinforce far-right ideologies, often without overt political messaging but still embedded within ethnonationalist values.
Afghan women resist under far more dangerous conditions. Many have built underground education networks, engaged in international advocacy, or organized in secrecy. Their goal is not to redefine femininity within neoliberal frameworks, but to reclaim basic rights and visibility.
Gender Roles as Tools in Liminal Warfare
The concept of the traditional wife cannot be separated from its political and technological context. In the United States, the tradwife identity is voluntary, aesthetic, and digitally enabled. In Afghanistan, it is a product of authoritarian control.
Yet both can function as instruments in liminal warfare. As the team at Rise to Peace has explained, extremist movements no longer rely solely on violence. They weaponize stories, visuals, and identities to push ideological agendas. Tradwife content when linked to far-right ideologies becomes a tool for this subtle but powerful form of radicalization.
Peacebuilding strategies must recognize how gender, culture, and digital ecosystems interact across borders. Empowerment narratives deserve scrutiny. In some cases, choice is real. In others, it is manufactured. And in many, it is absent entirely.

Ahmad Shah Mohibi, Founder and Director of Counterterrorism, Rise to Peace
Giana Romo B, Research Fellow at Rise to Peace